{"id":97,"date":"2022-03-08T15:15:24","date_gmt":"2022-03-08T14:15:24","guid":{"rendered":"https:\/\/www.flair-paris.fr\/?page_id=97"},"modified":"2026-03-11T11:33:02","modified_gmt":"2026-03-11T10:33:02","slug":"philosophie","status":"publish","type":"page","link":"https:\/\/www.flair-paris.fr\/en\/philosophie\/","title":{"rendered":"Philosophy"},"content":{"rendered":"

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PHYLOSOPHY<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin:auto;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

Cr\u00e9ativit\u00e9 & audace<\/h3>\n

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Cr\u00e9ativit\u00e9 & audace<\/h3>\n

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Creativity & audacity<\/h2>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

When Am\u00e9lie Bourgeois suggested that Anne-Sophie Behaghel and Martine Denisot to try the Flair adventure, they agreed on one thing: the creativity of perfumery must be unleashed.<\/p>\n

\"We wanted to make the revolution of perfume and create things never smelled before. Get off the beaten path and go for other thoughts.\"<\/em><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

When Am\u00e9lie Bourgeois suggested that Anne-Sophie Behaghel and Martine Denisot to try the Flair adventure, they agreed on one thing: the creativity of perfumery must be unleashed.<\/p>\n

\"We wanted to make the revolution of perfume and create things never smelled before. Get off the beaten path and go for other thoughts.\"<\/em><\/p>\n

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When Am\u00e9lie Bourgeois suggested that Anne-Sophie Behaghel and Martine Denisot to try the Flair adventure, they agreed on one thing: the creativity of perfumery must be unleashed.<\/p>\n

\"We wanted to make the revolution of perfume and create things never smelled before. Get off the beaten path and go for other thoughts.\"<\/em><\/p>\n

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Ind\u00e9pendance, libert\u00e9 d’expression & art<\/h3>\n

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Ind\u00e9pendance, libert\u00e9 d’expression & art<\/em><\/h3>\n

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Independence, freedom of expression & art<\/span><\/o:p><\/h2>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

With Flair, Am\u00e9lie Bourgeois, Anne-Sophie Behaghel and Martine Denisot are following in the footsteps of the independent laboratories created by Monique Schlienger, who was already dreaming of autonomy in the 1970s.
Am\u00e9lie and Anne-Sophie's trainer, it is notably thanks to her that niche perfumery has grown, in a desire to go beyond the fashion imposed by the big houses and a need for creative freedom. In this new perfumery, the noses can express themselves more fully and assume their role as creative artists.<\/em><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

With Flair, Am\u00e9lie Bourgeois, Anne-Sophie Behaghel and Martine Denisot are following in the footsteps of the independent laboratories created by Monique Schlienger, who was already dreaming of autonomy in the 1970s.
Am\u00e9lie and Anne-Sophie's trainer, it is notably thanks to her that niche perfumery has grown, in a desire to go beyond the fashion imposed by the big houses and a need for creative freedom. In this new perfumery, the noses can express themselves more fully and assume their role as creative artists.<\/em><\/p>\n

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Avec Flair, Am\u00e9lie Bourgeois, Anne-Sophie Behaghel et Martine Denisot s\u2019inscrivent dans la lign\u00e9e des laboratoires ind\u00e9pendants, impuls\u00e9s notamment par Monique Schlienger (qui a \u00e9t\u00e9 la formatrice d\u2019Am\u00e9lie et d\u2019Anne-Sophie). C\u2019est notamment gr\u00e2ce \u00e0 cette derni\u00e8re que la parfumerie de niche a pris de l\u2019ampleur : les parfumeurs avaient le d\u00e9sir d\u2019aller au-del\u00e0 d\u2019une mode qu\u2019obligeaient les grandes maisons et un franc besoin de libert\u00e9 cr\u00e9atrice. Dans cette nouvelle parfumerie, les nez peuvent s\u2019exprimer plus amplement et assumer leur r\u00f4le d\u2019artiste cr\u00e9ateur.<\/span><\/o:p><\/p>\n

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Complicity, respect & listening.<\/h2>\n

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En plus de la cr\u00e9ation, la deuxi\u00e8me marotte de Flair est la complicit\u00e9. Pour les parfumeures, c’est aussi et surtout cr\u00e9er avec, collaborer.<\/p>\n

\"What we love is the other.\"<\/em><\/p>\n

The time for listening is taken, the return trips are not counted and a real care is given to the needs and desires of each interlocutor.<\/p>\n

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Quality<\/h3>\n

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Quality<\/h3>\n

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Quality<\/h2>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

Creation and complicity, but also, obviously: quality. \"This last one goes without saying when we like what we do. We are very careful with our raw materials and we pay attention to everything that comes out, but we have a real affinity with three suppliers: biolandes, Albert Vieille and behave. We trust them completely. They have a beautiful ethic of sourcing and respect for the environment and the human being. Our collaboration with them started ten years ago and we are loyal to them.\"
Anne-Sophie Behaghel & Am\u00e9lie Bourgeois<\/em><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

Creation and complicity, but also, obviously: quality. \"This last one goes without saying when we like what we do. We are very careful with our raw materials and we pay attention to everything that comes out, but we have a real affinity with three suppliers: biolandes, Albert Vieille and behave. We trust them completely. They have a beautiful ethic of sourcing and respect for the environment and the human being. Our collaboration with them started ten years ago and we are loyal to them.\"
Anne-Sophie Behaghel & Am\u00e9lie Bourgeois<\/em><\/p>\n

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Cr\u00e9ation et complicit\u00e9 donc, mais aussi, \u00e9videmment : qualit\u00e9. \u00ab La qualit\u00e9 va de soi lorsque l’on aime ce que l’ont fait. Nous sour\u00e7ons au maximum nos mati\u00e8res premi\u00e8res, nous restons attentives \u00e0 tout ce qui sort, et notre usine Flair la mati\u00e8re nous permet d’avoir la main sur le produit que nous livrons, du d\u00e9but \u00e0 la fin de la production. \u00bb
Anne-Sophie Behaghel & Am\u00e9lie Bourgeois<\/em><\/p>\n

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PHILOSOPHIECr\u00e9ativit\u00e9 & audaceQuand Am\u00e9lie Bourgeois propose \u00e0 Anne-Sophie Behaghel et Martine Denisot de tenter l’aventure Flair, elles se retrouvent sur un point : il faut d\u00e9brider la cr\u00e9ativit\u00e9 de la parfumerie. \u00abNous voulions faire la r\u00e9volution du parfum et cr\u00e9er des choses jamais senties. Sortir des sentiers battus et aller vers d’autres r\u00e9flexions.\u00bbInd\u00e9pendance, libert\u00e9 d’expression […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-97","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/pages\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":67,"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":3881,"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/pages\/97\/revisions\/3881"}],"wp:attachment":[{"href":"https:\/\/www.flair-paris.fr\/en\/wp-json\/wp\/v2\/media?parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}