TEAM

In Praise of Harmony

It is probably because she grew up in the Landes region, surrounded by heather, pine trees, and wheat fields, that her compositions exude naturalness. Texture and depth are omnipresent in the olfactory landscapes she creates. In this soothing setting, this accomplished horsewoman draws a desire for harmony that can be found in each of her fragrances. Everything in her meticulously crafted formulas is in its rightful place. Since Rouge Assassin (Jovoy, 2012), her delicate perfumery has expressed itself in the grand whole of little things, without seeking the spectacular at all costs. She has a gift for nuance: through simple sensory impressions, she knows how to bring a snapshot of life or a place back to life. Whether working with a fresh flower or a precious wood, Amélie combines a perfumery steeped in tradition with a form of creative spontaneity full of grace and invention. Her style? A unique chic that never gets bogged down in gimmicks, moving with ease from realism to lyricism. When she's not creating perfumes, you might find her hiking alone or with her two boys in the Cirque de Gavarnie. Nature, always. Her human curiosity, empathy, and quiet strength infuse the team with a rare energy that pushes everyone to move forward and forge their own unique path, in complete freedom.

INSTAGRAM : @ame_lie_bourgeois

The magic of formulas

She knows that isolation does not bring happiness. That is precisely why she chose perfume: to connect people with one another. Unlike many perfumers, Anne-Sophie grew up surrounded by the smells of asphalt and concrete, and therefore without any real plant references. Raised in the Paris region, she draws most of her inspiration from the urban landscape to create bold perfumes that are more creative than decorative. She replaces the tranquil harmony that perfumers perpetually seek with dissonance, roughness, and unexpected twists that create surprise. To achieve her goals, she fearlessly blends abrasive synthetic molecules, often used in excessive doses, with the most noble natural ingredients in the palette. Formula after formula, this extravagant creator draws up an aesthetic manifesto that mistrusts the reasonable and the well-behaved. Why settle for duplicating nature as it is when you can happily break the mold by cultivating an immoderate penchant for experimentation?

INSTAGRAM : @camille.chemardin

Ambre Bouchard est venue au parfum par les odeurs. Enfant curieuse née dans une famille d’artiste, son père est architecte et sa mère plasticienne, elle découvrait le monde par le nez. Tout y passait, de la terre et ses végétaux en tout genre, à l’odeur des peaux de celles et ceux qu’elle aimait. Ce lien émotionnel aux odeurs qui la relie aux espaces et aux gens reste la pierre angulaire de cette passion des effluves. Elle les envisage comme un socle : rassurant, apaisant et doux.

Parfumeur analytique, elle trouve chez Flair une rigueur qui lui a été impulsée par ses études scientifique, mais également une marge de liberté essentielle à son épanouissement.

Martine Denisot's affinity for fragrant raw materials manifested itself very early on, when she “sniffed” the ivory kidskin gloves of a very pretty grandmother. Unforgettable.

Years later, she had the privilege of spending time in the laboratory of a renowned Parisian perfumer. There, she immersed herself in the finest raw materials, smelling them from every angle, analyzing them, devouring them, intertwining them, mixing them, and imprinting them on her memory. When she met Amélie Bourgeois, her curiosity matched her keen and refined expertise as a perfumer. She brings her unique imagination to Flair.